We recently made the difficult decision to sell our independent business of 16 years, which we had nurtured from startup. Our first objective was to avoid numerous and unexpected missteps we had observed with other local small business owners. And so we decided to obtain the services of a Certified Business Intermediary by narrowing our choices to a referral listing from the International Business Brokers Assn (lBBA). The Intermediary at the top of our short list was Alan Tronson, of AdvantEdge Advisors. We attest, in concise terminology, that Mr. Tronson was the best of possible agents to navigate us through the complexities and emotional turbulence of a major business transaction. We sold our business months before we had anticipated, due largely to Mr. Tronson’s skills as a verbal communicator and negotiator, his thorough Business Review, his well-designed and comprehensive business prospectus and his professional negotiations with prospective buyers. Mr. Tronson always placed our best interests at the forefront of his deliberations and later in his negotiations with potential buyers. He did so by conducting frequent planning and strategy sessions with us before entering into negotiations with buyers. Whenever he received new information he carefully advised us of all considerations, dangers and possible options. When we reached the critical negotiations with the eventual buyers of our business, Mr. Tronson carefully established the foundation for successful negotiations with pre-negotiations strategy sessions and later with sensitive representation in meetings and in correspondence with the buyers. At those points where Mr. Tronson suggested we make a specific decision (usually regarding financial matters) he always explained his rationale without pressuring us. Without hesitation we highly recommend Mr. Tronson as a professional and capable Intermediary. – Glenn & Carol Junkert, Hunter Bay Coffee Roasting Company
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